Search Engine Marketing (SEM)

SEM or Search Engine Marketing is a form of internet marketing through Search Engines eg. Google, Yahoo, Ninemsn, etc. to increase website vibility on Search Engine Results Pages (SERP).

SEM is a combination of:

Paid Search Marketing eg. Cost Per Click, CPC, Pay Per Click, PPC, also known as Sponsor Listings or Sponsor Results on Search Engines, and

SEO i.e. organically increasing your website ranking to the top pages of Search Engines to help drive free (organic) user traffic to websites.

Search Engine Marketing (SEM) can also be classified as the process of marketing a website through the Internet via Search Engines, through paid placement ads or paid inclusion ads, or by improving website ranking in organic or natural listings on Search Engines.

So, in a nutshell Search Engine Marketing (SEM) combines both, paid & free listings through Search Engines. 

Click here to know the difference between SEO & SEM

Email us or call +1300 929 926 for a free quote.