About Keywords

On Websites, Keywords are those words on websites that are given high emphasis to draw visitors or users attention into certain part of its content to convey a message relating to those Keywords.

On the frontend of websites, which a user sees, Keywords may be highlighted in bold, underline or italics and more effectively hyper linked to redirect users to another section of the website.

Keyword Meta Tags:

Meta tags are html web codes to assist web pages in search engine indexing, which means these keyword meta tags provides keyword information to search engines, telling them what their website, information, product or service is about.

Keyword Meta Tags would normally look like this if you're looking at the website html coding:

Keyword Research & Analysis:

Keyword research is an important step in the process of website design, redesign, SEO or SEM.  After the process of Keyword research & analysis, you will get an understanding on 'what keywords are being searched', the number of keywords being searched, how your competitor ranks for these keywords as compared to your own website. This valuable information is gathered through research and some analysis done with compilation of Keyword search statistics from major search engines which gives you exactly what you would need to successfully market your website on search engines.

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